K Sawyer Paul of International Object, on Daniel Bryan’s “Yes!” chant:

I think that’s why so many people look at it as the natural replacement to Steve Austin’s “What” chants: you don’t have to think about it at all, you can do it anywhere, and people won’t automatically assume you’re doing some dumb wrestling thing, like crotch chopping.

Daniel Bryan may be the best professional wrestler in the world. But his next T-shirt—and this chant—is going to make him a millionaire.

Let’s hope so.

Yes! Yes! Yes!