Boringly reasonable

Marco Arment, speculating on next week’s Apple event:

Apple’s letting the $10,000–20,000 guesses simmer in the press to set price expectations high, just as they stayed quiet when everyone thought the first iPad would cost $1000. Maybe it’s for the same reason: maybe the Edition won’t be completely unreasonably priced for a piece of electronic jewelry that will probably be completely obsolete in five years but happens to be encased in a thousand bucks worth of solid gold. Letting people believe it’ll cost so much will make the real price seem like a great deal when it’s announced.

I’m guessing the Edition is closer to $5,000: expensive and very profitable, but boringly reasonable for a solid-gold electronic gadget.

To me, the most sensible predictive take on the Apple Watch yet.

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